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Corporate Culture

Home About Us Corporate Culture
CPP

China · Peace · Prosperity

Brand Core

Rooted in China, serving the world. We pursue low-carbon, green and harmonious growth, aspire to peace and prosperity, operate with integrity, and take responsibility for our people, our industry and the generations to come.

Responsibility of The Times

We are committed to long-term growth for our enterprise and our industry — operating steadily, putting our partners first and advancing sustainable development.

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Core Proposition

Craftsman Heritage
Craftsman Heritage
Uphold the craftsman’s spirit
Craft high-quality accessories
Build talent development system
People-oriented, empower employees to grow
Ultimate Precision
Ultimate Precision
High-standard quality control system
Deliver on schedule with guaranteed quality & quantity
Accurately match customer demands
Put customer demands at the core of all operations
Long-term Mission
Long-term Mission
Sustainable Innovation
Keep pace with market trends
Low-carbon & Green Development
Dig deep into apparel accessories industry to build an evergreen enterprise
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Core Values

Integrity & Mutual Benefit
Integrity & Mutual Benefit
Integrity-based Operation
Operate business with integrity to reach markets worldwide;pass on good intentions and maintain a virtuous cycle.
Coexistence & Shared Prosperity
Supply stable, high-value auxiliary materials for global clients, and achieve coexistence and shared prosperity with all partners.
Low-carbon & Eco-friendly Development
Practice green and low-carbon development, and feed positive value back to the industry and society.
Self-Discipline & Talent
Self-Discipline & Talent
Be Strict with Oneself
All Xieda team members discipline themselves strictly, abide by all standards, and continuously refine craftsmanship and management capabilities.
Talent Cultivation System
Build a comprehensive training system to discover potential talents and help employees achieve personal growth.
Elite Professional Team
Forge a dedicated, responsible and ingenious elite professional workforce.

CPP Vision

To become a globally influential leader in apparel accessories.
CPP operates as one integrated group built on five centers: Design & Development (innovation), Technology R&D (engineering), Manufacturing (execution), CNAS Testing (quality) and Marketing & Service (support).The five specialized centers each fulfill their own roles to consolidate the industrial foundation.
Design & Development Center
Design & Development Center
Transforming creative concepts into trend-driven hardware designs and rapid prototypes.
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R&D Center
R&D Center
Driving product excellence through continuous innovation in materials, advanced tooling, and green technologies.
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Intelligent Manufacturing Center
Intelligent Manufacturing Center
Ensuring scalable, consistent, and high-efficiency production through advanced automation.
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Marketing & Service Center
Marketing & Service Center
Delivering responsive, full-cycle customer support and seamless global supply chain collaboration.
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CNAS Testing Center
CNAS Testing Center
Upholding rigorous quality, safety, and compliance standards through accredited testing capabilities.
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Two cultural pillars — the Fashion Accessories Museum and Theme Park — elevate the CPP brand beyond manufacturing.
Fashion Accessories Museum
Fashion Accessories Museum

Preserving the history, culture and artistry of the trims industry through exhibitions, craft training and industry-academia research — and building a professional hub and talent system for the industry.

Fashion Accessories Theme Park
Fashion Accessories Theme Park

An integrated industrial-ecology campus combining cultural tourism, industry and talent development.

Core Proposition

Strive to build a globally influential industrial institute for apparel accessories.
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Empowering Global Fashion Brands

We support top international fashion brands with premium accessories, build deep strategic partnerships and become a core partner in luxury supply chains.

Low-Carbon, Green & Sustainable Development

We combine fine craftsmanship with integrity-based operations, embed eco-friendly practices into every stage of production and drive the industry's green transformation.

Setting the Industry Benchmark

With outstanding craftsmanship and impeccable credibility, we earn wide recognition across the sector — and move steadily toward a century-old Xieda.